At Profit Roadmaps, we believe that marketing isn’t just about ads and analytics… it’s about freedom. It’s about giving small business owners the clarity, consistency, and revenue they need to step fully into the purpose they were called to fulfill.
We know many entrepreneurs are called to something bigger than their business. But too often, the daily demands of marketing, systems, and strategy keep them stuck in survival mode. That’s where our tools come in.
Our mission at Profit Roadmaps is to take the confusion and chaos out of your marketing so you can focus on what matters most. We do this by offering DIY Marketing Kits with ready-to-use campaigns that make it simple to launch professional marketing without starting from scratch. For business owners who need deeper support, our Fractional Marketing Services provide the power of a full marketing team — strategy, execution, and reporting — without the cost of a full-time hire. And when you just need quick, targeted advice, our Book an Expert sessions let you sit down with a marketing professional by the hour, giving you answers and action steps right when you need them.
Profit Roadmaps isn’t about cookie-cutter solutions. It’s about meeting you where you are and providing the right mix of marketing tools and expertise to help your business grow. Whether you’re launching your first campaign or scaling toward new revenue milestones, we’re here to equip you with a practical marketing plan that drives results. Because when your small business thrives, you gain the freedom to serve your family, your team, and your greater purpose with confidence.
At Profit Roadmaps, our mission is simple but powerful: to empower small business owners with the right marketing plan, expertise, and strategies… without confusion, chaos, or compromise.
We are a digital marketing agency that believes every entrepreneur deserves access to proven small business marketing tools and support, no matter their budget or business size. That’s why we’ve built solutions that meet you where you are.
DIY Marketing Kits that deliver pre-built marketing campaigns so you can take action fast, even if you don’t have a full marketing team.
Book an Expert sessions that let you connect directly with marketing specialists by the hour, so you only pay for the help you need, when you need it. We also have a list of trusted partners we can recommend for additional small business support.
Fractional Marketing Services that give you the expertise of a seasoned marketing team without the full-time cost… perfect for small businesses ready to scale.
Kristan leads the strategic vision for Profit Roadmaps, bringing her background in revenue strategy, marketing systems, and client success into every partnership. She’s passionate about helping business owners focus on what matters—by removing the noise, setting a clear path forward, and delivering results that are both profitable and purposeful.
Maureen ensures every client experience at Profit Roadmaps is seamless and exceptional. She leads the execution of campaigns, manages team workflows, and keeps everything moving with precision and care. Her heart for service and systems helps transform strategy into impact—day in and day out.
On the Road
We regularly teach at regional, national, and manufacturer conferences across the country, sharing practical marketing strategies that pool, spa, and outdoor living dealers can put to work right away. Here are a few places you might have seen us.
NESPA · The Pool & Spa Show 2026
We braved an insane winter storm to teach four sessions and ran a booth with a game that challenged plenty of attendees. We've already been invited back to teach at NESPA in 2027, so keep an eye out for session options coming soon.
Aqua Technics Dealer Conference 2026
At the 2026 ATP conference, we introduced a custom marketing solution built for Aqua Technics dealers.
See the Dealer Solution
Coming This Fall
This fall we'll be at the 2026 Pool, Spa & Deck Show, where Kristan will be teaching. Come find us and say hello.
Sign up to hear where we'll be teaching next, which sessions we're offering, and how to catch us at the show.
Whether you need a complete strategy or a little expert help, we’ll guide your next step with clarity and confidence.