Certifications & Industry Recognition
Industry educators and Google-certified strategists who specialize in the pool, spa, and outdoor living industry.
Profit Roadmaps is led by marketing educators and Google-certified strategists who specialize in the pool, spa, and outdoor living industry. Co-founders Kristan Bayless Hart and Maureen Wilson have both taught at The Pool & Spa Show in Atlantic City, and Kristan holds Google Ads certifications in Display, Video, Search, and Apps advertising, giving Profit Roadmaps hands-on expertise across every major paid channel. That combination of deep industry knowledge and platform-level certification is why pool and spa businesses trust us to run their marketing.
The founders of Profit Roadmaps aren’t just marketers… they’re recognized voices in the pool and spa industry. In 2026, Kristan Bayless Hart and Maureen Wilson both served as marketing educators at The Pool & Spa Show in Atlantic City, one of the industry’s leading events.
Kristan will be a featured speaker at the 2027 PSP/Deck Expo in New Orleans, and both Kristan and Maureen will return to speak at The Pool & Spa Show 2027 in Atlantic City.
Being selected to speak at these shows reflects the depth of our industry expertise and the trust the industry places in us to share it.
Kristan and Maureen also speak at manufacturer conferences and lead industry training sessions for dealers… helping the businesses we serve stay ahead in a fast-changing market.
Kristan Bayless Hart’s Google Ads session
Maureen Wilson’s “Modernize Your Brand” session
Profit Roadmaps at The Pool & Spa Show
The Profit Roadmaps booth
AquaTechnics 2026 Dealer Conference
Profit Roadmaps at the AquaTechnics Dealer Conference
Kristan Bayless Hart is Google-certified in Display advertising, meaning we know how to put your brand in front of the right audience across millions of websites, apps, and YouTube. Your ads aren’t just in front of more people… they’re in front of the right people. This certification validates our expertise in building display campaigns that drive awareness and conversions, not just impressions.
Kristan Bayless Hart holds Google’s Video advertising certification, demonstrating proven skill in planning, running, and optimizing campaigns across YouTube and Google’s video network. From building brand awareness to driving direct response, Profit Roadmaps can turn video views into real results for your business.
Search is where intent meets opportunity… and Kristan Bayless Hart’s Google Search certification confirms Profit Roadmaps knows how to capture it. Profit Roadmaps is trained in building high-performing search campaigns that put your business in front of customers at the exact moment they’re looking for what you offer.
Kristan Bayless Hart’s Google Ads Apps certification reflects our expertise in driving app installs and in-app engagement across Google’s network. Whether the goal is growing your user base or boosting activity from existing users, Profit Roadmaps builds campaigns that deliver.
HubSpot
Solutions
Partner
Profit Roadmaps is a HubSpot Solutions Partner, recognized by HubSpot to help businesses set up and get more out of the HubSpot CRM… from lead capture and email automation to sales pipelines and reporting. For pool and spa dealers, that means your leads, follow-ups, and customer data work together in one system instead of slipping through the cracks.
PCI
Compliant
We take the security of your data seriously. Our PCI compliance certification means we meet the Payment Card Industry’s rigorous standards for handling and protecting payment information, so you can trust us with your business.
Industry-tested strategy, Google-certified execution, and a team that knows your business.
Let's connect and talk more about how Profit Roadmaps might be the perfect solution for you.